Web accessibility means designing and developing websites so that people with disabilities – including visual, auditory, motor, or cognitive impairments – can easily perceive, navigate, and interact with your content. It’s about creating an inclusive online experience for everyone, including people with temporary disabilities, older adults, and users on mobile devices or in challenging environments like bright sunlight or slow connections.
Why It Matters: Accessible websites help you reach a wider audience, improve SEO, and reduce legal risks tied to disability discrimination laws such as the Americans with Disabilities Act (ADA). Plus, accessibility enhances overall usability for all users.
Best Practices: Common approaches include following the Web Content Accessibility Guidelines (WCAG), using semantic HTML, adding descriptive alt text to images, ensuring keyboard navigation works smoothly, and providing captions for video content.
Where It Applies: Web accessibility is essential in website design and development, digital marketing, e-commerce, public sector sites, mobile apps, and user experience (UX) design.
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