Interest, Warm, & Secure Top-Tier Engagements
It's time for the stable, thriving practice that you and your best-fit clientele deserve.
Make it happen.
With website copywriting, thought leadership assets, and relationship-building emails.
Right now, your would-be client is primed for change.
Band-aid fixes? Not their thing.
Neither is guesswork. Or killing time in endless committees.
They want concrete outcomes, respect expertise, and value transformation enough to invest in the person they trust to deliver it.
Are you the clear choice?
Kim Edwards
-Business Copywriter-
You know the saying, right?
"Build it, and they will come."
If only.
Clients don't approach just because your calendar's empty. Buying signals fade without the right attention. Even referrals don't mean contracts.
77
77% of buyers conduct extensive research throughout buying.
13
It takes ~ 13 interactions with marketing content for buyers to reach out.
57-70
57-70% of B2B buyers get halfway through their journey independently.
47
Well-nurtured B2B leads make 47% larger buys than neglected leads.
You can gain traction with your target market and give future clients everything they need to feel confident with you.
In today's self-serve business era, tapping the power of distributed touchpoints and your own high-powered digital channels is just the ticket.
That's why I offer performance business communications services concentrating on strategic thought leadership content, website copywriting, and client nurturing emails.
So you can get back to work, lock into your purpose, and focus on pumping out incredible results.
Meet Your Autonomous Pipeline
Predictable lead flow driven by a stack of content sales assets?
Yes, please!
Let's free up your time by shifting the manual burden over to heavy-duty, analytics-enabled persuasion assets.
(The kind your clients are already looking for.)
Network From One-to-Many
Connections are everything - but your personal circle is limited and one-on-one socialising sure takes up time.
Enter one-to-many networking.
Spark conversations at scale, deepen ties, and bond with an audience enrapt.
(You can still meet up for coffee and a chat. We'll just build that into your pipeline.)
Showcase Your Credibility
You know what buyers want.
It's resources to consider along their decision-making journey.
Help as they grapple with the problems you solve.
We'll establish a showcase (aka website) to keep you top of mind, bring leads onto your territory, and stack the odds in your favour.
No more awkward cold calls, spammy socials, or shot in the dark outreach.
There's a better, more strategic way to grow.
One that's more proactive than waiting around for referrals.
More scalable than pounding doors.
Farther reaching than staying within the limits of your personal network.
More brand and equity-building than race-to-the-bottom marketplace bidding.
You are not some generic commodity.
Your intended clientele should know that.
If your value isn't clear, someone else's will be. If you aren't the one they refer to through decision-making, someone else is. If you aren't top of mind when it's time to bring in an expert, someone else will be.
Don't leave business to chance.
Present yourself to buyers as the most credible, logical choice - across your most appropriate channels and personal controlled platforms.
Let's discuss your business engagement strategies and get you a healthier, sustainable pipeline with strategic leadership content, website copywriting, and client nurturing emails.
Send me a note, begin your journey.